Enterprise 2.0 presents a company with something new. And, as we know, organizations, just like humans, are not warm to new ways of working. So, that’s why many of today’s organizations are wondering why they need to learn about Enterprise 2.0 if they’re not going to use it. It’s simple, it’s the future. In this blog post by Bertrand Duperrin, he looks at the key factors that are essential to change when adapting enterprise 2.0 into an organization.
As he points out, organizations are built to repeat the same task endlessly. With this new software, we can work together and help each other adapting to tasks that are not usually repetitive.
The company’s intranet is usually one of the first things companies try to start with to adapt Enterprise 2.0. So they ask the experts whether they should adapt 1.0 web software or 2.0. Well, the answer truly is that the company has to find what works for them. This is usually a mix between 1.0 and 2.0.
Current organizations are built on a top down managerial model. The interaction that Enterprise 2.0 encourages makes the defined lines shift. As the next generation of workers enters the workplace, they will have a better idea of how the internet tools work. Collaboration between all can promote a fully successful Enterprise 2.0 atmosphere.
The last main topic Duperrin pulls on is brand and corporate culture. Your company has evolved over the years, and so has the way the business industry has been. It’s all about differentiation now, and that’s where you’re going to get the future talent to work for your company. Adapt to what is right for your company, and your talent will find you.
Look into the future, don’t be afraid to adapt to the coming revolution.
Tuesday, February 19, 2008
Strive to make Enterprise 2.0 Fit, and It Can Make the Difference
