Enterprise blogging is an effective way to collaborate between teams and share vital information. There are though, some pre-requisites organizations must take before firing up a blogging platform. I came across an interesting post on The Content Economy which highlights essential aspects that a blogging platform must adhere to. Here are a few:
- The blogs and blog tools like RSS feeds must be easy to access from any computer as well as any mobile device.
- The blogging platform should be easy to use; there should be huge buttons for editing, creating, and publishing posts. Employees should have no trouble on the blog site.
- Employees should be able to administer all of their blogs from one single point.
- There must be freedom of choice when it comes to selecting a RSS reader. If an internal RSS reader is used, it must allow subscription to an external RSS reader.
- Since most employees are always on the go, they must be able to publish and create posts via e-mail and text messaging from their mobile devices.
- Lastly, tagging is essential for employees to manage their blog posts and allow users to search by interest areas.
