A recent post at Business and Blogging lists what enterprises should never do on their corporate blogs. Here’s the list:
1. Duplicating your press releases on your blog. Why? Your readers come to your website for more informative information, not to be sold on your product.
2. Failing to participate in the conversation. Respond to the comments left on the posts, interact with your customers. Give them acknowledgement that you’ve noticed that you’re reading their post.
3. Getting overly defensive on your corporate blog. The conversation is going to take a life of its own. Don’t take offense to the blog gaining traction and developing a life of its own.
4. Not posting regularly. Once you’ve started a blog, you have to keep it going. So, take time to divvy out the reasonability and keep fresh posts up as much as possible.
5. Lying on your blog. If you’re searching for real relationships with your clients, lying is not the way to go about fostering the relationships.
Monday, January 14, 2008
What not to do in your business blog
