Wednesday, October 24, 2007

Google’s Newest Projects

At the beginning of the month, Google announced the release of their newest search engine, Version 5.0. In this press release, Google enhanced its web searching abilities to more fully cover Enterprise 2.0 programs. It gives users a way to securely search the enterprise content systems such as IBM FileNet, OpenText Livelink, and Microsoft SharePoint.

In this article in the New York Times today (October 24, 2007), Google is expected to announce that it is now moving into the world of digital television advertisement. They will use the knowledge they have gained from analyzing the effectiveness of online ads and translate that to measure the effectiveness of commercials watched on digital television in partnership with Nielson Company. This newest venture is called Google TV Ads.