Friday, October 12, 2007

Sharing is Better

It’s exciting to see the changes occurring across industries as they move to a robust Portal 2.0 strategy. But so many ideas on what strategy is best will keep people tuned in to the different experiences organizations have. I was reading Janus Boye’s posting on the CMS Watch, Trendsetter Blog, and found this very enlightening:

According to Sacks the market has moved from a focus on browsing, then to searching (e.g., Google), and now to sharing (e.g., Facebook). I don't yet see that more contemporary notions of sharing have really penetrated the enterprise portals market, but it is certainly beginning to impact the enterprise software market, with IBM moving Web 2.0 to Center Stage or BEA Web 2.0.

Collaboration is certainly on the minds of managers when they consider developing their internal portals, how to maximize it, how to incorporate it into the daily work of internal employees so it becomes a necessity rather than a nice to have. I’m sure many of you are eager to learn specifically how others are really adopting this into their organization. I’m looking forward to Donna Jensen’s discussion on Avenue A Razorfish’s experience with their development of their internal wiki.