User-Generated Content: The Public Mindshare – You know you want it

When you think about Portals, Collaboration, and Content, you really have to think about giving. You give, I give, and in this atmosphere of sharing, everyone wins. Well, for our PCC Conference we’re fortunate to have sponsors who also seek to share. I came across a very informative white paper written by VeriSign entitled Effectively Aggregating User-Generated Content: A Critical Step in Managing 21st Century Brands. This paper goes on to describe effective approaches of including user-generated content, such as podcasts and blogs, in order to maintain and protect brands.

Hope you all enjoy the white paper.