Part One: Facebook vs. LinkedIn…..What does the future have in store for the success of the sites?

The value of Facebook is increasing by the moment. Microsoft believes it, they now own a part of it. As the business world adapts to Facebook, Facebook will make the necessary changes to adapt to it. In Matt Asay’s latest blog, he discusses the impact Facebook has recently had in the workings of his business life. From fixing problems to learning more about the personality of your customers, Facebook can provide vast amount of business information that has been previously unavailable. A lot of employees are already communicating via Facebook, companies should find a way to incorporate this platform into their business systems.

However, Facebook is facing a major competitor in the business world, LinkedIn. In Bernand Lund’s latest post, he wrote about how he has found that LinkedIn can provide him connections that would otherwise never be found. He can specifically contact mass amounts of people, all interested in the same topic, as opposed to Facebook, where mass messages are sent to your entire contact list. Also, more of his business contacts have a profile on linked in.

Among the major problems with LinkedIn, there may be an alterior motive by the sales force that has joined LinkedIn to sell. If LinkedIn becomes a new way of selling, many will turn away and focus on another site where they can network with out receiving tons of sales pitches. However, this can come with benefits. If you business is out there, someone will find you and your business will be the perfect fit. You will make money and potentially find a loyal customer that you would have never otherwise found.