In a recent post on the TechnoFile Europe blog, they discuss The Economist and their latest venture to create the next big thing on the Internet for their company.
The Economist recently gave a group of internal employees six months to work on nothing but the future of their potential online service and what content they were going to use. It turns out at the end of six months the internal employees produced little valuable information and the project was a complete failure. The inside employees were in the drivers seat, yet they were unable to produce a concise long term plan that could impact the future of their website. All efforts are chronicled in this blog, Project Red Stripe. This company was bold enough to display their efforts from start to finish.
Have there been any attempts like this at your company? How did they turn out?
Monday, November 26, 2007
Project Red Strip
