Taking the Customer Seriously

Organizations are slowly shifting their train of thought to truly understand the customers’ needs. An example of this is the new Alfresco Facebook Platform mentioned in the previous post which allows for customers and employees to interact and share content. HP is currently brainstorming ways to allow end users to merge with the organization using a variety of Web 2.0 applications.

This latest blog highlights some of HP’s ideas on incorporating customer input to improve enterprise innovation. Phil McKinney, CTO of the Personal Systems Group of HP mentions:

”’We were missing the DNA of an organization that had its finger on customer desires”

Other enterprise organizations like Dell, Xerox, and Sun have already jumped on the bandwagon, finally taking customers seriously. It will be interesting to see how these prominent organizations will tweak Enterprise 2.0 applications to allow for customer interaction within the next couple of months. After all, a happy customer is a repeat customer…