There’s no doubt that the German luxury car market is quite competitive; how do you improve efficiency in the enterprise with car giants like BMW, Mercedes Benz, and Audi? The latest article in PressMediaWire describes Audi’s most recent announcement that it would be using a new portal platform based on IBM Websphere Portal in an effort to improve upon collaboration between employees.
All Audi employees also have a single-sign on, and can easily access information they need. This new platform presents individualized information to each employee tailored to their roles within the organization. This makes assigning tasks in the enterprise workplace so much simpler! Sebastian Krause, Vice President of the Software Group in IBM Germany voices his opinion on the matter:
"The new employee portal puts a flexible information and communication platform at the disposal of Audi that allows all business processes to be integrated independently of their respective application platforms. This enables the company to optimize the working, information and knowledge processes that are indispensable to keeping up with the relentless pace of change in today's market."
How long will it take for competitors to follow suit in their collaboration efforts? For now, Audi seems to be standing alone in its efforts to innovate enterprise 2.0 applications, but I’m sure industry giants will begin to play copy cat once it realizes Audi’s success in evolving its portal strategy.
