A Manifesto for Social Computing in the Enterprise

John Newton’s recent post on the Content Log is a manifesto for social computing in the enterprise. With all the advances on the internet, particularly with bandwidth speed and a new generation entering the workforce, significant changes are coming and things must be up to date. This will lead to major advances in the use of social computing in the enterprise.

To fully empower and utilize the social networks, Newton believes that the social computing platform must have the following capabilities:
--People
--Context of networks
--Social collaboration
--Content as a service
--People-centric tools
All the current things we use in today’s enterprise such as word documents and filing systems will not be threatened, just enhanced by the use of Web 2.0.

Some of the enterprises that have discovered Social Computing are:
--Consumer oriented companies
--Enterprises hiring the new generation
--Financial services
--Government and non-profit
--Enterprises that have faster cycles of product innovation
These companies are usually ahead of technology, and have seen the benefits that Enterprise 2.0 software in combination with Web 2.0.

The best platforms that incorporate social networking are:
--Open source
--Integrating inside out
--Integrating outside in
--REST-style architecture
--Choice

Would you add anything to his manifesto? Is there anything different you feel would need to be included?