The McKinsey Quarterly’s latest edition came out today and there was an article that caught my eye: How Businesses are Using Web 2.0: A Global Survey. The overwhelming response was that the majority of companies are seeing the need and stepping up the process to fully adapt their companies to Web 2.0. The reason most cited for doing this was to increase collaboration and communication. Three fourths of all companies surveyed were pleased with their spending in the sector and they plan to keep increasing the funding.
Most companies were focused on using the web services, peer to peer networking and collective intelligence tools. One of the reasons to step up efforts is the competitive edge when it comes to using the Web 2.0 tools. These tools also offer unique competitive advantages and the ability to more clearly communicate with customers.
The numbers show that the race to adapt to Web 2.0 is equally balanced through out the world. For now, blogs are the most utilized tool. This is because they are free and are usually the gateway to more complex Web 2.0 technology. They have also seen the advantage of using these tools both internally and externally.
Does your company show similar interests into Web 2.0?
Monday, December 3, 2007
How Businesses Use Web 2.0: A Study
