Think Twice Before Committing to Enterprise Social Networking

The latest ZdNet article urges companies to think carefully before implementing an internal-based social networking platform in the Enterprise. For the last year or so we have stressed the various benefits of creating a social networking platform, better collaboration and easy to find content were some of those benefits. Out of all Web 2.0 tools social networking receives the most skepticism because it is tied down to many nonprofessional external networks such as Myspace, Bebo, and Facebook.

According to the Gartner report, social networking just isn’t a mature enough technology to make is suitable for the Enterprise. If IT departments do not take their time and rush into building a social networking platform, there is no doubt that the project would probably fail, but if the right restrictions are put in place then the possibilities for success are endless.