Social Networking in Business: Nick Carr’s Opinion

Recently on the Rough Type blog, Carr puts a different spin on the benefits of using social networking in a business environment. The things that really gel a company can not really be captured in today’s email systems and talks around the water cooler. Instead, he believes that opening up to Facebook or MySpace allows the opportunity for employees to fully communicate, and all of the information is in one spot. Further more, it’s all available in one spot and can be used in the future by other employees. Also, in the comments to this blog, someone posted a link to an article about how Serena software has started to use Facebook for a hour a week world wide. Would your company be able to do this? Why or why not?