In this recent article at Ziff Davis IT Link, it discusses the current Generation Y entering the workforce. Along with many of the other worries that are plaguing this generation, it contemplates the productivity and how best to capture their potential.
Davis is quick to show that this may be one of the first generations that can multitask successfully when it comes to digital media, often doing quite a few things at once. So how does a company take this asset and translate it into a successful business? Not to mention the fact that the generation entering the work force is nowhere near as large as the generation retiring. Enterprise software is the key to making up this huge difference as well. But who will make collaborative software that can capture the information and the talent?
That is still yet to be seen, but odds are it’s probably Google. They’ve shown the fact that they can create easy to manage enterprise software that is easy to both use and understand. Will other software giants step up to the plate? Microsoft has a lot to be worried about, especially if they don’t understand the current generations work process.
